The hotel must have more than 30 rooms but less than 125 rooms

There is an owner who cares and has an involvement (if desired)

The hotel is clearly defined with individual style, image and feel

Hotel promotes and embraces actively local style and culture and has its own

The hotel offers a personalized service

The hotel has its own unique character, through architecture or design

The hotel emotionally connects to its guests through the experience it offers

The hotel anticipates guests personal preferences or needs and executes this through proactive services soul

The hotel markets itself as an independent property but part of the STEM® family

The hotel is a fully serviced 24/7: Food and drink, laundry, room service, etc.

The hotel encourages staff and guests to express themselves without intimidation