The hotel must have more than 30 rooms but less than 125 rooms1
There is an owner who cares and has an involvement (if desired)2
The hotel is clearly defined with individual style, image and feel3
Hotel promotes and embraces actively local style and culture and has its own4
The hotel offers a personalized service5
The hotel has its own unique character, through architecture or design6
The hotel emotionally connects to its guests through the experience it offers7
The hotel anticipates guests personal preferences or needs and executes this through proactive services soul8
The hotel markets itself as an independent property but part of the STEM® family9
The hotel is a fully serviced 24/7: Food and drink, laundry, room service, etc.10
The hotel encourages staff and guests to express themselves without intimidation11
Every STEM® True Boutique Hotel is a Lifestyle Hotel.
But not Every Lifestyle Hotel is a STEM® True Boutique Hotel.